Three years ago I met a man at TED with an incredible vision. He had set his mind on a goal that many would say is impossible. He doesn’t hear them. Steve Varon is a businessman from New York with a vision and a goal of having the Dali Lama carry the Olympic torch during the Beijing Olympics later this year.
If you know even the slightest bit about world politics, you know that the concept of the Dali Lama participating in an Olympics being held in China is difficult to conceive. Yet Steve pushes forward, having obtained the green light from the Dali Lama himself, as well as positive feedback from many world leaders.
From a marketing perspective, Steve has an incredible job, but his goal is noble. What iconic image could say more about world peace than the Dali Lama participating in this event. Today, Steve sent me a great video about his dream. Please watch, I know that you will smile as I did when you see his passion behind this goal. I also hope that you will want to help him achieve it by passing the word along, if anything deserves to go viral – it’s this.