Marketing with Technology and More

TED Bloggers

There will be quite a few Bloggers here at TED giving a variety of perspectives.  Here is a list of some of them.

Two TEDsters are well known for their play-by-play live blogs about what is happening on stage.  Ethan Zuckerman and Bruno Glusanni are thr two Bloggers to turn to if you want live coverage of TED talks.

Thomas Dolby, TED's music director will post about the tunes.

Don of Fifth Culture has started Kings of Simulcast blog focusing on TED, which features an awesome TED poster definitely worth checking out.

Learn about what is happeing at TED@Aspen with posts on Eman's Views.

Video posts on Tom Guarriello's site.

Additional bloggers include:

• Josh Spear
• M.A. Greenstein
• Megabyte Mike
• Michael Parkekh
• Sherry Strong
• Josh LaGrou

If you are Blogging, drop me a comment and I will add your link.

Data Point - Reviews on the Web

Back in December I blogged about what I called The Power of The Customer’s Voice.  Reviews on the web have completely changed consumer’s buying process.  In data just published by eMarketer, this phenomenon is confirmed. 

According to the data, assembled by PowerReviews and the etailing group, nine out of ten consumers read online reviews at least some of the time before making an on-line purchase.  Additionally, most consumers check multiple reviews.

When is a white paper not white?

An interesting blogger by the name of Jonathon Kantor raised a question about the recent SubscriberMail white paper on subject lines.  In his blog The White Paper Pundit he explores whether it contained enough “educational content” to be considered a white paper.  We use the term white paper, much like most of the other firms in the our market sector.  I’m not sure anyone ever provided us with a definitive explanation of what one is (nor do I think most readers really have a definition).  We look at it as a communication in which we seek to educate (not to promoted).

This being said, the blogger who wrote the comment really knows white papers.  He is the founder of a company that specializes in creating white papers, and has done so successfully for many firms.  If you create or use white papers in your business, his blog is a goldmine of useful information.

Blog about my email newsletter

Our company SubscriberMail, sends out a variety of email newsletters, I was excited to see that an industry blogger I follow named Tamara Gielen recently picked up one of our newsletters and used it in its entirety on their blog.  It made me realize that the blogging community can extend the reach of your email publications if you can actively cultivate a relationship with bloggers in your industry.  This is particularly true in the business-to-business space.  As blogging becomes more of a mainstream communication vehicle, even trade media writers are using it as an additional outlet creating an increasing need for content.

So, my recommendation is actively reach out to the blogger community.  Inform them about your newsletter (don’t subscribe them without their permission however) and invite them to become a subscriber.  Of course, make sure that the content is relevant and grant them permission to reprint anything they might find interesting with proper attribution and a link back to your website.

If you want to check out if someone is already blogging about your newsletter, visit Technorati, or Google Blog Search one of the other  blogging search engines and type in your company name, or a couple of lines from one of your recent newsletters and see what pops up.