A TED last year, we saw a video by a professor from Kansas State named Michael Wesch. It was titled The Machine Is Using Us, and was an incredible explanation of Web 2.0. Today I watched another video that he produced. This one is extremely powerful. Titled A Vision of Students Today, It tells the story of today's college student in a very interesting way, and it illustrates the power of this incredible information distribution tool - YouTube. Watch this video, and see if you agree, it really has impact.
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April 2008
April 06, 2008
April 02, 2008
Email Success Secrets when Images are set to off
Send out an effective email marketing message is not as easy as it used to be. At SubscriberMail we have
just completed a survey of executives and 63% of them have images turned off as the default on their email clients. What this means for marketers is that despite all the effort you go to in order to make the message look great in the inbox, it is often lost when it arrives.
The SubscriberMail team has learned many great ways to optimize your messages, and today we released a new whitepaper titled The Great Suppression: Five Strategies to engage audience members when images are Suppressed by Mail Clients. You are welcome to download a complimentary copy. As a matter of fact, you may want to check out our entire White Paper Library, filled with great email content.
Books I'm reading
Brian Selznick: The Invention of Hugo Cabret
This is an absolutely gorgeous, stunning, book. The illustrations are some of the best I have ever seen in any book, and the author marries the story with the images in a very creative and unusual way. This was a TED book club selection. (*****)Shaun Tomson: Surfer's Code: 12 Simple Lessons for Riding Through Life
My daughter picked this book up at school. She thought it was an interesting title. As someone who spends quite a bit of time in Hawaii, I thought it was interesting. Not too deep (no pun intended). (**)David S. Kidder: The Intellectual Devotional: Revive Your Mind, Complete Your Education, and Roam Confidently with the Cultured Class
Great reading for the intellectual soul. (*****)John G. Miller: QBQ! The Question Behind the Question: Practicing Personal Accountability in Work and in Life
My daughter suggested this one. It is required reading in one of her Senior level business classes. It should be required reading for every new employee! Great book! Simple concept. (*****)Seth Godin: Meatball Sundae: Is Your Marketing out of Sync?
Seth Godin at his best. A must read for any marketer. (*****)Nassim Nicholas Taleb: The Black Swan: The Impact of the Highly Improbable
Ben Mezrich: Bringing Down the House: The Inside Story of Six M.I.T. Students Who Took Vegas for Millions
Great story about a talented group of students who take on Vegas and win. (*****)Murray Gell-Mann: The Quark and the Jaguar: Adventures in the Simple and the Complex
Not much of a science geek, but he spoke at TED, and I found him very interesting, so I am going to try to work my way through this. It seems very interesting.David Rockwell: Spectacle
Fascinating book on "big" events and occurances. From the Olympics to the Running of the Bulls. If it is large and involves people, this book covers it. (****)
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