TED had one last minute addition to the speakers list. A young fellow by the name of Johnny Lee. Lee is a graduate student at Carnegie Mellon University brilliant young technologist, who on his own, without any funding figured out that there is more power in a WiiRemote than simply helping your backhand in a video game. Lee presented two ideas he developed using the WiiRemote. The first allows a user with a computer, LCD projector, remote and white-board to turn their regular cheap white-board into a digital capture white board. He also showed how it can be set up to do heard tracking. Both of these ideas are explained in the video clips below.
What is significant is two fold. First he has definitely developed some cool interactive technology. But more importantly is the fact that his idea has spread far and wide through the power of YouTube. A total of 3.9 million people (more viewers than many network television shows) have downloaded the video on head tracking. Another 1.2 million have downloaded the white board video. If any marketer has ever doubted the power of a viral message, this should eliminate any doubt.
What I love about the age of the web, is that an old adage has become a truth. Build a great product and the world will beat a path to your door. Just ask Johnny.
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