Email Marketing Minute

Email Marketing Minute - Williams Sonoma Evaluation

It's here, the retail season has started, and get ready for the onslaught of total promotional, let me tell you how important my email mail is to you retail email messages.  One retailer who has started early is Williams Sonoma.  While I love their stores (even though I think some of their stuff is pricey), and I think their email messages look really nice, they over mail.  They have implemented a control, but it only goes so far.

In this installment of The Email Marketing Minute, we deconstruct the most recent version of their message.

Email Marketing Minute - Personalization

The opt-in form is a critical component of your email marketing program's success.  At SubscriberMail, we work closely with clients to ensure that the form they create does not gather to much information.  Doing so drives down the number of opt-in's.  This Email Marketing Minute presents an easy-to-use formula to calculate whether or not your are asking for too much data.