Email Marketing Minute

Email Marketing Minute - Testing

Testing is a critical component of success in any email marketers arsenal.  When we work with clients in the area of testing at SubscriberMail, we help them identify what is it they are trying to accomplish (greater click rates, more conversions, etc), and then we isolate the elements in the message that will have the most impact on their goals and start experimenting.  This Email Marketing Minute provides some insight into this simple, yet powerful process.

Email Marketing Minute - Williams Sonoma Evaluation

It's here, the retail season has started, and get ready for the onslaught of total promotional, let me tell you how important my email mail is to you retail email messages.  One retailer who has started early is Williams Sonoma.  While I love their stores (even though I think some of their stuff is pricey), and I think their email messages look really nice, they over mail.  They have implemented a control, but it only goes so far.

In this installment of The Email Marketing Minute, we deconstruct the most recent version of their message.

Email Marketing Minute - Welcome Message

The welcome message is an extremely powerful one.  It is the first message recipients receive when they sign up to hear from you.  At SubscriberMail, we work with customers to ensure that this is a critical component of their email campaigns that deliver success.

The welcome message is one of a company’s single greatest marketing moments, so it is appalling how few marketers take advantage of it.  A customer has in essence raised their electronic hand indicating their interest in forming a relationship with you.  It is a moment of ultimate receptivity to your message.

Even when companies do send out welcome messages, they are often so appallingly bad. They arrive as a simple text message, something to the effect of “Thanks for signing up for our email message.  You will be hearing from us shortly.” This short video will give you some great tips on how to craft winning welcome messages:

Email Marketing Minute - Subject Lines

Subject lines are one of the most important creative elements of your email marketing programs.  At SubscriberMail, we work with clients when they need our help to develop winning subject lines, and provide resources to help guide them to great subject line ideas.  In this short video, you will get a quick overview to some of the keys to success.

Email Marketing Minute - Personalization

The opt-in form is a critical component of your email marketing program's success.  At SubscriberMail, we work closely with clients to ensure that the form they create does not gather to much information.  Doing so drives down the number of opt-in's.  This Email Marketing Minute presents an easy-to-use formula to calculate whether or not your are asking for too much data.