The Web - Instant Market Research

I love the power of the web for feedback.  I had a community project I was involved in, and as part of that project I needed to conduct a simple survey.   Before the web, undertaking this task would have been daunting.  I would have had to print up surveys send them out (if I could afford the postage).  Then wait until the surveys were returned and then tabulate them.  If I wanted to get more details, I could get really fancy and run cross tabs. The cost of doing this kind of research was out of the scope of most community organizations (and many marketers).

Tonight, I sat down at my computer, used Zoomerang to put together a very simple survey.  I used our SubscriberMail system to send a message to the community (who had opted in to hear from us).  Literally five minutes after I launched the survey, the data started to pour in.  I can easily run cross tabs, and I can automatically send a follow-up email to anyone who has not clicked through to the survey.

As a marketer...what is not to love.