I love the power of the web for feedback. I had a community project I was involved in, and as part of that project I needed to conduct a simple survey. Before the web, undertaking this task would have been daunting. I would have had to print up surveys send them out (if I could afford the postage). Then wait until the surveys were returned and then tabulate them. If I wanted to get more details, I could get really fancy and run cross tabs. The cost of doing this kind of research was out of the scope of most community organizations (and many marketers).
Tonight, I sat down at my computer, used Zoomerang to put together a very simple survey. I used our SubscriberMail system to send a message to the community (who had opted in to hear from us). Literally five minutes after I launched the survey, the data started to pour in. I can easily run cross tabs, and I can automatically send a follow-up email to anyone who has not clicked through to the survey.
As a marketer...what is not to love.