Marketing's Philosopher

When I was out at TED this year I ran into Seth Godin.  I wish I had more time to spend with him as I think he is a marketing genius.  He's often referred to as a guru.  I think that is the wrong moniker.  I think he is really a marketing philosopher.  Sometimes he makes simple statements that boil things down to their essential nature.  Today he posted the following:

"Persistence isn't using the same tactics over and over. That's just annoying.

Persistence is having the same goal over and over."

If more salespeople and marketers paid attention to this advice, the world would definitely be much more enjoyable (and less annoying).