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A couple of great data points out of today’s opening keynote at the EEC. If you need more ammo on the need to build a quality email list and create campaigns with a high level of relevancy here it is.
- 80 percent of consumers make a decision about deleting a message without opening it
- 79 percent hit the delete button when they don’t know the sender
- 64 percent never even look in their bulk folder
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This is an absolutely gorgeous, stunning, book. The illustrations are some of the best I have ever seen in any book, and the author marries the story with the images in a very creative and unusual way. This was a TED book club selection. (*****)
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Nassim Nicholas Taleb: The Black Swan: The Impact of the Highly Improbable
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