Email Experience Conference Kicks Off

I am in San Diego at the Email Experience Conference.  This is an exciting event as it is really the first time that this organization has ever really focused any true energy on this channel.  I spoke on the first day at the Email Boot Camp with fellow email industry veteran’s Austin Bliss of FreshAddress and Karen Talevera of SynchronicityMarketing.  What was exciting about the session is that it was filled with individuals from great companies who are new to the email channel.  It reinforces what we have been saying about email marketing.  The industry is growing and the opportunity for companies that want to figure out how to use it properly are great.

The first night kicked off with a cruise of San Diego harbor.  It was the perfect way to start this conference.  Participation was great (the boat was filled to capacity), and everyone had an opportunity to mingle and network in a wonderful setting without any distractions (other than the beautiful skyline).  I have to say being out of Chicago where the windchill hit 40 below, also was an added bonus.

I’ll try to provide more updates on the conference as the week goes on.