Blog about my email newsletter

Our company SubscriberMail, sends out a variety of email newsletters, I was excited to see that an industry blogger I follow named Tamara Gielen recently picked up one of our newsletters and used it in its entirety on their blog.  It made me realize that the blogging community can extend the reach of your email publications if you can actively cultivate a relationship with bloggers in your industry.  This is particularly true in the business-to-business space.  As blogging becomes more of a mainstream communication vehicle, even trade media writers are using it as an additional outlet creating an increasing need for content.

So, my recommendation is actively reach out to the blogger community.  Inform them about your newsletter (don’t subscribe them without their permission however) and invite them to become a subscriber.  Of course, make sure that the content is relevant and grant them permission to reprint anything they might find interesting with proper attribution and a link back to your website.

If you want to check out if someone is already blogging about your newsletter, visit Technorati, or Google Blog Search one of the other  blogging search engines and type in your company name, or a couple of lines from one of your recent newsletters and see what pops up.